BMW Motorrad’s brand identity when participating in MotoGP racing is insignificant compared to the cost. This is the main cause.
BMW Motorrad has just returned to the WorldSBK race with the 2019 BMW S 1000 RR this year with two talented riders Tom Sykes and Markus Reiterberger. The last time this Bravia-made car was on the WorldSBK track was 2013.
Markus Schramm, CEO of BMW Motorrad, told Motorsport.com that WorldSBK is the right place for the company. In addition, the company also proves that BMW Motorrad cars give customers a perfect fit for use on the track.
However, when asked about his intention to join the MotoGP race, Markus Schramm said that the techniques used on WorldSBK racing cars are stronger than MotoGP. In addition, promoting its brand when participating in MotoGP racing is insignificant compared to the cost.
In addition to being a top-class motorcycle race, MotoGP is also considered a “catwalk” when automakers are always trying to improve their race cars in order to help their brands stay in top cars to finish first. To put it simply, MotoGP is the most costly advertisement of car manufacturers. This is a playground for automakers to show off all the technology they have on their race cars.
Returning to the WorldSBK race, BMW Motorrad won 4th place in this year’s return. Much of this victory belongs to Tom Sykes with a few times standing on a podium platform. The goal of BMW Motorrad in next year’s racing season is to have at least 3rd place.
The absence of this car company in MotoGP racing makes many people feel regret. However, it is possible that in a few years, BMW Motorrad will change its strategy and join MotoGP, which is the planet’s most attractive motorcycle race.
If we don’t let BMW S1000RR or HP4 participate in the race, how do we know if this is one of the fastest cars in the world?